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Title: Longing, Belonging, and the Making of Jewish Consumer Culture
Author: Reuveni, Gideon Nils Roemer (eds)
Publisher: Brill; Publication Date: 2010
Hardcover; ISBN: 9789004186033
Volumes: 1; Pages: x, 233
List Price in Cloth: $146.00 Our price: $123.99
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Jewish history has been extensively studied from social, political, religious, and intellectual perspectives, but the history of Jewish consumption and leisure has largely been ignored. The hitherto neglect of scholarship on Jewish consumer culture arises from the tendency within Jewish studies to chronicle the production of high culture and entrepreneurship. Yet consumerism played a central role in Jewish life. This volume is the first of its kind to deal with the topic of Jewish consumer culture. It gives new insights on Jewish belongings and longings and provides multiple readings of Jewish consumer culture as a vehicle of integration and identity in modern times.