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Faith in Reading: Religious Publishing and the Birth of Mass Media in America (David Paul Nord) Hardcover Book, (Oxford University Press, 2004) 9780195173116
Faith in Reading: Religious Publishing and the Birth of Mass Media in America (David Paul Nord) Hardcover Book, (Oxford University Press, 2004) 9780195173116
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Title: Faith in Reading: Religious Publishing and the Birth of Mass Media in America

Author: Nord, David Paul

Publisher: Oxford University Press; Publication Date: 2004

Hardcover; ISBN: 9780195173116

Volumes: 1; Pages: 224

List Price in Cloth: $50.00 Our price: $40.99

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Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible--through new technology, national organization, and the grace of God--to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.Table of ContentsIntroduction: the finger of providence, 1815 1 Religion and reading in early America 2 Millennial print 3 The new mass media: economic foundations 4 The new mass media: national institutions 5 The new mass media: systematic distribution 6 How readers should read 7 How readers did read Epilogue: fragmentation and denomination
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